Niche

Budgeting apps influencer campaigns

Creator-powered user acquisition

I launch budgeting apps influencer campaigns by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then a Minimum View Guarantee and a contract while the yes is still warm.

The person I scroll as: US English, 23-34, already bounced off YNAB’s learning curve and Mint’s corpse, watches ‘I make 55k and have 200 in checking’ and overdraft-fee videos on payday night.

They watch overdraft-fee rants, ‘YNAB is a second job’, paycheck-to-paycheck recaps, ‘I cancelled after the free month’. They already tried Mint until it died, YNAB for one free month, and a color-coded spreadsheet they stopped opening. Skip the finance bro with a rented car in every thumbnail who is selling a $997 course. Paycheck-to-paycheck recaps already have the audience; an envelope that does not require a weekend of setup can sit in that recap.

The money page for this niche is jumptrend.co/for/budgeting-apps. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000. Creator fees extra. No demo. No download guarantee.

Pages in this cluster

I wrote the first-person method at How I find influencers. The long essay is How we find creators by scrolling a real TikTok avatar. Brief tool: jumptrend.co/brief. General campaigns: jumptrend.co/campaigns.