Niche

Chess tactics apps influencer campaigns

Creator-powered user acquisition

I launch chess tactics apps influencer campaigns by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then a Minimum View Guarantee and a contract while the yes is still warm.

The person I scroll as: US English, 18-40, already bounced off Chess.com they feel nickel-and-dimed by and a Lichess they open then close, watches Chess.com wants another 10 dollars and commute-puzzle videos on a train.

They watch Chess.com-paywall, commute-puzzles, rating-sermon, I just wanted 3 minutes. They already tried Chess.com they feel nickel-and-dimed by, Lichess they open then close, and a book of puzzles they cannot carry. Skip the 800k chess-influencer whose grid is a coach selling a 300-dollar course. Paywall rants already have the audience; a 3-minute drill they can finish on a train is the product. No rating claims.

The money page for this niche is jumptrend.co/for/chess-tactics-apps. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000. Creator fees extra. No demo. No download guarantee.

Pages in this cluster

I wrote the first-person method at How I find influencers. The long essay is How we find creators by scrolling a real TikTok avatar. Brief tool: jumptrend.co/brief. General campaigns: jumptrend.co/campaigns.