Niche

Specialty coffee roasters influencer campaigns

Creator-powered user acquisition

I launch specialty coffee roasters influencer campaigns by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then a Minimum View Guarantee and a contract while the yes is still warm.

The person I scroll as: the client’s customer is US English, 24-38, already bounced off a grocery ‘reserve’ bag and a subscription that tasted like the last one, watches ‘this grocery bag is stale’ and home-grinder videos at 6:30am.

They watch stale-grocery-bag, home-grinder, ‘my subscription got boring’, pour-over fails. They already tried a grocery reserve bag, a boring subscription, and a cafe they cannot visit every morning. Skip the 500k cafe-hopping creator who will never brew the client’s bag. Stale-bag rants already have the audience; a roast date this week is the demo.

The money page for this niche is jumptrend.co/for/specialty-coffee-roasters. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000. Creator fees extra. No demo. No download guarantee.

Pages in this cluster

I wrote the first-person method at How I find influencers. The long essay is How we find creators by scrolling a real TikTok avatar. Brief tool: jumptrend.co/brief. General campaigns: jumptrend.co/campaigns.