August 29, 2026
How I Brief an Avatar for a Client in 20 Minutes
The 20-minute client brief I actually scroll. What I ask, what I ignore, how I hand it to a phone.
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How we find creators
Notes on influencer marketing — scrolling, outreach, and deals that actually pencil.
August 29, 2026
How I Price Creator Discovery So It Doesn't Eat the Retainer
I used to hide the scroll in strategy. Here's how I put discovery on the invoice, or stop doing it by hand.
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How I Find Creators That Aren't Already in a Database
I used to find creators by scrolling as the customer. Here's why I still don't pull names from Modash, Grin, or a hashtag.
ReadAugust 27, 2026
How I Find, Reach out, and Negotiate with Social Media Influencers
Scrolling to find creators, reaching out by email, and negotiating a minimum view guarantee — the process I use at scale.
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