JumpTrend learn
Creator-powered app marketing, defined.
A topical cluster for indie iOS founders, boutique creator agencies, and DTC teams. Avatar algorithm, outreach, economics — pages a founder or operator would bookmark. Not a blog mill. Not invented metrics.
Hubs
Hub
Creator-Powered User Acquisition
This hub is the channel: getting installs because a person your customer already watches talked about the app, not because you won a…
Hub
Avatar Algorithm & Feed Discovery
This hub is the matching method: scroll TikTok and Instagram as the ideal customer, on real phones, and take the creators the feed already…
Hub
Creator Outreach
This hub is the inbox: asking, briefing, contracting. You still need a list that came from a feed, or the emails are just spam.
Hub
Creator Economics & Measurement
This hub is money: what you pay talent, what you pay the auction, what you may reuse, and what you are allowed to claim in a spreadsheet.
Hub
Indie iOS User Acquisition
This hub is the buyer: a founder who shipped a live app, has no growth hire, and will not become a full-time media buyer. Packaging (ASO)…
Featured guides
Guide
App Marketing for Founders Who Can't Do Marketing
You do not have to become a marketer. You approve a spec: a live listing that can close, one avatar sentence, a feed-qualified list…
Guide
ASO Plus Creators Together
Fix the store first. Then pay someone your user already watches to send people there. A creator video that says "download it" is an ad for…
Guide
Avatar Algorithm Guide
An avatar algorithm is a named discovery mechanism: define a customer, scroll TikTok and Instagram as that person on a real device, and…
Guide
Boutique Influencer Agency Workflow for Mobile Apps
I run an app client at a 3-15 person shop like this: refuse a fuzzy kickoff, overlap-check the roster, scroll one avatar on one session…
Guide
Brand Safety Checklist for TikTok Creators
In-feed is not brand-safe. After I have names and before I email, I watch one recent video all the way through, skim the last dozen posts…
Guide
Creator Discovery for Agencies
I find creators for an agency client by writing one avatar per brand, scrolling TikTok and Instagram as that customer, overlap-checking…
Guide
First Creator Campaign Checklist for Solo Founders
I run a first creator campaign like this: confirm the store is live, write one avatar sentence, cap the cash, get a short list from a…
Guide
FTC Disclosure for Seeded App Campaigns
If you gave a creator TestFlight, a Pro code, or a chance at pay, that is a material connection. Disclose it in plain language, in the…
Guide
How Much Do TikTok Creators Charge for App Promotion
There is no honest rate card I will paste into a contract. What I actually use on the phone is a Minimum View Guarantee: pay $X for N…
Guide
How to Find TikTok Creators for an App
I find TikTok creators for an app by writing who the customer is, then scrolling a fresh TikTok as that person, then taking whoever keeps…
Guide
How to Launch an Influencer Campaign
I launch an influencer campaign by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling…
Guide
How We Find Creators by Scrolling a Real TikTok Avatar
I find creators by scrolling. There is no substitute for it if you want the people going around in your niche this week.
Guide
Influencer Campaign Budget for Apps
Two envelopes. Software (the list, the inbox, the paper) and talent (what you pay the creator). Mixing them is how a $1,500 plan looks…
Guide
Measuring Creator-Driven Installs
I measure creator-driven installs with a unique code as the floor, App Store or Play downloads against a written baseline as the cash…
Guide
Measuring Creator UA Without Vanity Views
Views are not user acquisition. A view is a platform's decision that a frame was on screen long enough to count. It is not a product-page…
Guide
Outreach That Doesn't Get Ignored
Creators ignore you because you look like everyone else who bought a list. The fix is a list that came from a feed, plus a first sentence…
Guide
TikTok Shop Creator Discovery
TikTok Shop discovery is finding people who can tag a SKU. App-install discovery is finding people who can send a person to a store…
Guide
Where to Launch an Influencer Campaign
A marketplace is the right tool if you want people to apply to a brief. A database is the right tool if you need emails and filters at…
Glossary A–Z
A
- Affiliate vs Flat-Fee Creator DealsAffiliate vs flat-fee creator deals is how you pay: a commission on attributed revenue or installs, versus a…
- App Influencer SeedingApp influencer seeding is sending creators a working copy of your app (access, not a cardboard box) in the…
- App Store Conversion RateApp Store conversion rate is the share of people who see your listing (or tap through to the product page)…
- App Store vs Paid SocialApp Store vs paid social is the choice, and the sequencing, between harvesting intent where people already…
- ASO (App Store Optimization)ASO (App Store Optimization) is the craft of making an app's store presence (Apple App Store, Google Play…
- ASO vs Creator MarketingASO vs creator marketing is the comparison between App Store Optimization (making the store listing and…
- Avatar AlgorithmAn avatar algorithm is a discovery method that treats the For You / Explore feed as the source of truth. You…
B
C
- Creator Brief for Mobile AppsA creator brief for mobile apps is the one-pager that tells a creator what to make without turning them into…
- Creator Contracts for FoundersCreator contracts for founders are short written agreements that turn a DM "sounds good" into deliverables…
- Creator DeckA creator deck is the artifact a shop (or a founder) uses to propose names: handles, a sample of work, a…
- Creator MarketplaceA creator marketplace is a two-sided catalog: brands post campaigns or browse profiles, creators apply or…
- Creator Marketplace vs Feed DiscoveryCreator marketplace vs feed discovery is two different answers to "who should talk about us?" A marketplace…
- Creator Roster OverlapCreator roster overlap is the set of handles that appear in more than one place you already occupy: two…
- Creator WhitelistingCreator whitelisting is permission for a brand to run paid ads through a creator's account, so the ad…
- Creator-Powered User AcquisitionCreator-powered user acquisition is buying (or earning) app installs by putting your product in front of an…
F
- For You PageThe For You page (TikTok's home ranking surface; Instagram's cousins are Reels and Explore) is a…
- Founder-Led Creator OutreachFounder-led creator outreach is the founder (not an agency intern, not a 50-step drip) asking creators to…
I
- ICP Feed ScrapingICP feed scraping is industry slang for systematically observing the personalized TikTok or Instagram feed…
- Indie iOS User AcquisitionIndie iOS user acquisition is how a solo or tiny team gets people to install a live App Store product…
- Influencer CampaignAn influencer campaign is a time-boxed set of paid or seeded posts by named creators, meant to put a product…
- Influencer Campaign BriefAn influencer campaign brief is the spec you write before you hunt faces: who the customer is, the problem…
- Influencer DatabaseAn influencer database (also: creator database, influencer index) is a searchable catalog of social…
- Influencer Outreach for AppsInfluencer outreach for apps is the unglamorous work of asking a creator to talk about a mobile product…
- Instagram Creator DiscoveryInstagram creator discovery is the job of finding accounts whose Reels, Stories, or feed posts reach the…
J
- JumpTrendJumpTrend (jumptrend.co) is a matching product: you define an ideal customer (the avatar); JumpTrend scrolls…
- JumpTrend for Boutique Creator AgenciesJumpTrend for boutique creator agencies is the same JumpTrend product (jumptrend.co) sold as one extra…
M
- Measuring Creator-Driven InstallsMeasuring creator-driven installs is the messy job of estimating how many downloads (and later, paying…
- Micro vs Mid-Tier CreatorsMicro vs mid-tier creators is a size conversation the industry cannot stop having. A micro-influencer is the…
- Micro-InfluencerA micro-influencer is a creator with a modest audience and (if you picked well) a concentrated one, the…
- Micro-Influencer OutreachMicro-influencer outreach is contacting creators who are small enough to be reachable and specific enough…
O
R
- Retainer vs Project Creator WorkRetainer vs project creator work is how an agency (or a freelancer) packages the job. A retainer is an…
- ROAS for Indie AppsROAS for indie apps is return on ad (or acquisition) spend: revenue you can attribute to a channel, divided…
S
- Seeded ContentSeeded content is a creator post that exists because you put the product in their hands on purpose, a seed…
- Spark AdsSpark Ads are TikTok's way of turning an existing organic post into a paid campaign while keeping the…
- Spark Ads for AgenciesSpark Ads for agencies is the operating problem of using TikTok Spark (boosting an existing organic post…
T
- TikTok App GrowthTikTok app growth is using TikTok as a demand channel for mobile installs: creator posts, brand-account…
- TikTok Shop vs App Install CampaignsTikTok Shop vs app install campaigns is the fork between using TikTok as a storefront (catalog, checkout…
- TikTok Spark Ads for AppsTikTok Spark Ads for apps are paid placements that boost a real TikTok post, frequently a creator's organic…
U
- UGC (User-Generated Content)UGC (user-generated content) is media that looks like it came from a user of the product, phone camera, peer…
- UGC for Mobile AppsUGC for mobile apps is user-style video (or stills) that show a real person using or reacting to an app…
- UGC Whitelisting for AppsUGC whitelisting for apps is permission to run paid ads that keep a creator's identity (or to reuse their…
- Usage Rights for Creator ContentUsage rights for creator content are the permissions you have to reuse a creator's video or photos beyond…
V