Niche

Home scent brands influencer campaigns

Creator-powered user acquisition

I launch home scent brands influencer campaigns by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then a Minimum View Guarantee and a contract while the yes is still warm.

The person I scroll as: the client’s customer is US English, 24-38, already bounced off a grocery vanilla they are bored of and a candle that sooted the wall, watches ‘this candle sooted my wall’ and Sunday-reset-scent videos while they clean.

They watch soot-on-wall, Sunday-reset, ‘grocery vanilla is sad’, throw-vs-looks. They already tried a grocery vanilla, a pretty candle that sooted, and a diffuser they never refilled. Skip the 1M lifestyle creator whose house is a set. Soot rants and Sunday-reset already have the audience; a live scent they will actually burn is the demo.

The money page for this niche is jumptrend.co/for/home-scent. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000. Creator fees extra. No demo. No download guarantee.

Pages in this cluster

I wrote the first-person method at How I find influencers. The long essay is How we find creators by scrolling a real TikTok avatar. Brief tool: jumptrend.co/brief. General campaigns: jumptrend.co/campaigns.