Meal kit brands influencer campaigns

I launch meal kit brands influencer campaigns by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then a Minimum View Guarantee and a contract while the yes is still warm.

The person I scroll as: the client’s customer is US English, 28-42, already bounced off HelloFresh they cancelled after the fridge filled with plastic and a grocery delivery that still required cooking at 8pm, watches ‘I cancelled HelloFresh’ and 8pm-what-is-for-dinner videos after work.

They watch HelloFresh-cancel, 8pm-dinner-panic, fridge-full-of-plastic, ‘I still had to cook’. They already tried HelloFresh they cancelled, a grocery delivery that still meant 8pm cooking, and frozen trays they felt sad eating. Skip the homesteading creator who will mock a kit on principle. Cancel-rants already have the audience; a 3-meal box that actually gets eaten is the demo.

The money page for this niche is jumptrend.co/for/meal-kits. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000. Creator fees extra. No demo. No download guarantee.

Pages in this cluster

• What a meal kit brand influencer campaign is
• How to find meal kit brands TikTok creators
• How to launch a meal kit brand influencer campaign
• What meal kit brands creators charge
• How to write a meal kit brand creator brief
• First meal kit brands campaign checklist
• Measuring meal kit brands creator installs
• Meal kit brands vs a hashtag list
• Meal kit brands vs a creator marketplace
• How to find meal kit brands Instagram creators

I wrote the first-person method at How I find influencers. The long essay is How we find creators by scrolling a real TikTok avatar. Brief tool: jumptrend.co/brief. General campaigns: jumptrend.co/campaigns.