Launch an influencer campaign for ADHD planner apps
I scroll Instagram, TikTok, and YouTube under a fresh account if I’m marketing an ADHD planner app. I try to put myself in this person’s shoes: US English, 24-36, already bounced off Notion dashboards and paper Passion Planners, watches 'ADHD tax' and laundry-on-the-floor videos while they should be packing a bag. Linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up. Ideally over 50k average views. Below that they quote $700 a post for 1k views. That’s a money sink.
You really need to do this for hundreds of creators a day, because the market is not efficient. Some dumb startup is paying thousands for hundreds of views. I scroll as the person who would download this on real phones. Scout is $1,500/month. We find creators. Outreach is $2,500 if I should send the emails. Dealmaker is $5,000 if I should negotiate and paper the deal. Creator fees extra. No demo. No download guarantee. I wrote the long version at How I find influencers.
Where people actually look
How I actually launch
01
Not a demographic. I buy another planner, fill Monday, and by Thursday the whole system is under a pile of mail. They already tried Notion ADHD templates, a Passion Planner that lasted nine days, and Google Calendar color-coding they cannot maintain. Skip the 200k 'just use a bullet journal' coach who does not have ADHD. Adjacent is late fees, lost keys, not generic studytok grind. Steal the brief if you want.
02
Fresh account. Real phones. Instagram, TikTok, and YouTube. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up. Ideally over 50k average. Example: someone holding four unused planners and a phone full of abandoned Notion pages. Signal: repeated 'ADHD tax' faces who also show the unused planner stack.
03
I prefer email. The contact is usually in the bio as shop@, because they sell PDFs; write that you are paying for a post, not a digital product collab. Just send a short note. Name a real video. Ask for the phone number. Don’t start the deal over email. Printable-planner shops quote $700 for a carousel that never mentions an app. If they won’t give a number, move on.
04
Pay $X for N posts with a floor of Y views. An example that is easy to hold: $2000 / 4 posts / 1M views. Then send the contract while it’s still fresh. A working TestFlight that does not require a 12-step setup. Open the app, add one task, close it. If it still looks the same tomorrow, that is the demo.
Why most first ADHD planner apps campaigns stall
01
Printable-planner shops quote $700 for a carousel that never mentions an app. You needed a lot of other names so you could move on. The people who joke about the ADHD tax already taught the audience the problem; an app that does not punish a crash can sit next to that joke.
02
People tag #ADHDplanner when they want brands to find them. A database tells you who exists. Your customer lives in a feed you never opened. Saves on a printable carousel with no install path.
03
Many times I have read something unprofitable like “$700 a post” from a creator that gets 50k views. On a call I can explain a Minimum View Guarantee. Over email you just get the first number. Do not ask for a 'day in the life of a productive ADHD girl' that ends with a sunrise.
What you actually buy
Every plan includes the scrolling. Pay more and I do more of the emailing and the paperwork. Creator pay is extra. No demo. No download guarantee. A live listing whose first screenshot is one list, not a dashboard.
Scout
$1,500/month
We find creators.
Most people start here
Outreach
$2,500/month
We find relevant creators, and do outreach.
Dealmaker
$5,000/month
Outreach, then negotiation and contracts.
Billed monthly, cancel anytime. Creator compensation is not included. You approve every creator and every rate. Measurement is App Store installs with a unique custom code.
Questions
You can learn vocabulary that way. People tag what they want brands to find. I still scroll as the person who would download this on a fresh account and take whoever keeps showing up. The method essay is How we find creators by scrolling a real TikTok avatar.
No. Anyone who does is lying or running paid. I do the scrolling and, on Outreach and Dealmaker, the contacting. You still approve every creator and every rate. Talent is extra. No demo. No download guarantee.
Printable-planner shops quote $700 for a carousel that never mentions an app. I want roughly 50k average views or the economics usually break. Below that, $700 a post for 1k views is a money sink. On a call I can explain a Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Over email you just get the first number. If they will not give a number, move on. If you do this right, ie at scale, you will have many other creators to choose from.
No. It is a different job. Marketplaces file this under productivity and send you the same 6am routine coaches. I read the session the person who would download this actually gets served. Product page for the general job: campaigns.