Niches for your brands
Doing this by hand sucks
But the only proven way to get relevant creators in your niche is to scroll in your niche. We do it for you, and we can do it at scale so you always have leverage in your negotiations.
Each page below is one niche we can actually scroll. Tell us who the ideal customer is. Scout is $1,500/month. We find creators. Outreach is $2,500. Dealmaker is $5,000. What you pay the creator stays with the client. No demo. One customer type per brand.
Niches I will actually scroll
Indie iOS and mobile utilities
- habit apps I miss one day, the streak dies, and I delete the app before lunch
- ADHD planner apps I buy another planner, fill Monday, and by Thursday the whole system is under a pile of mail
- gambling-quit apps I self-excluded on desktop and then bet on my phone in the parking lot
- climbing log apps I sent it and by the time I got to the car I could not remember the crux foot
- language learning apps I can match the pictures. I cannot say the sentence when a person is waiting.
- meditation apps the voice started talking about my inner child and I closed the app angrier than I opened it
- budgeting apps I cannot spend a Saturday categorizing last month when rent is due Tuesday
- screen time apps I set the limit, I type the passcode I chose, and then it is 1am
- dating apps I am paying to see the same six faces I already left on read
- sleep tracker apps the score told me I failed at sleeping, so now I am awake and mad at a ring
- running apps I wanted to record a slow loop and instead I got a comment from someone I see at the grocery store
- cycling computer apps I can see watts I do not need and I cannot see the next turn in the sun
- lifting log apps the rack opened up and I was still looking for last Thursday's set
- yoga apps I have 12 minutes after Slack and every class I saved is an hour
- guitar practice apps I wanted to play the riff from the song and the app wanted a 20-minute lesson on my wrist
- mobile photography apps I just wanted the photo to look like the walk felt, and the pack turned everyone orange
- notes apps I have a second brain and I still text myself the address
- calendar apps I designed a perfect week on Sunday and by Wednesday I was back in Google missing the dentist
- password managers I got locked out and the backup was a screenshot in an album called 'receipts'
- weather apps it said 10 percent and I arrived at work looking like I swam
- document scanner apps the free scan put a logo on the form I have to email in an hour
- family chore apps I am still the one who remembers the backpack, the chart is just fridge art
- sober-curious apps I missed one Saturday and the app treated me like I fell off a cliff
- poker bankroll apps I cannot tell if I am running bad because I only log the nights I cash
- fantasy sports apps the league lives on screenshots in Discord because the app still cannot do a clean waiver
Solo SaaS
- indie product analytics I shipped at 11pm and I still cannot tell you how many people signed up
- newsletter tools I write every Sunday and the tool takes a cut to show me to nobody
- freelance invoicing tools I am 45 days out and the reminder still looks like I am going to sue them
- wiki-style docs tools the SOP exists and the contractor still pinged me in Slack because they cannot find it
- meeting recap AI tools the recap invented a deadline I then emailed to a client
- scheduling tools I sent six times and they still asked if Thursday works
- CRM for solo operators I lost a $4k project because it lived in a database I do not open
- link-in-bio tools my bio looks like an ad for the bio tool
- customer feedback widgets I have 80 votes and I still do not know what to build on Monday
- status page tools I announced the outage in a tweet and now the thread is the product
- changelog tools I shipped the thing they asked for and the only likes were other founders
- waitlist tools I have 800 on the list and I think 600 of them ship newsletters, not my app
- screenshot-to-ticket AI tools the bug is a photo of a phone in Slack and I am the transcription layer
- proposal tools the pricing table broke in the PDF and I found out after I sent it
- freelance time trackers Sunday I am guessing Tuesday from Slack because I forgot the timer
Boutique agency client verticals
- indie skincare brands I built a 12-step from TikTok and now my face is angry at me
- slow fashion labels I have a closet of one-wear pieces and I still do not have a jacket for Tuesday
- specialty coffee roasters the bag says reserve and the date is last season
- meal kit brands I paid to fill the fridge with plastic I threw away on Thursday
- DTC supplement brands I own a cabinet of almost-full tubs I will not finish
- home scent brands it looked like a sculpture and it left a crescent on the wall
- baby gear brands the Facebook group swore by it and I am in a parking lot fighting the fold
- pet food brands the last boutique ghosted a shipment and I was back in the grocery aisle at 9pm
- outdoor apparel brands it looked like a hiking jacket in the photo and it wet out on mile two
- ceramic tableware brands the mug was handmade and it still arrived with a chip, and the Target plates make Tuesday look like a cafeteria
- natural deodorant brands it was natural and I still did not make it to the office
- sourdough kit subscriptions the jar in the fridge is a science experiment I am afraid to open
- refillable cleaning brands I bought the pretty bottle and now I am back on the gallon because they do not sell the pouch
- interior paint brands the chip looked like a cloud in the store and at 6pm the room is a cave
- linen bedding brands the listing said linen and August still felt like a hotel I wanted to leave
TikTok Shop and DTC
- lip gloss it looked wet in the video and it is glue on my mouth
- protein snacks it said 20g and it still tastes like a candy bar I would not finish
- MagSafe wallets it stayed on the fridge magnet test and it still dumped my cards at the belt
- gold vermeil jewelry it was gold in the video and it was green on me after a week
- claw clips it was cute in the pack and it was two pieces in my bag
- insulated bottles it kept ice and it still ruined a sleeve
- phone tripods the take was good and the last three seconds are ceiling
- mushroom coffee I wanted coffee and I got dirt, and I still crashed at 2
- gel nail stickers they were cute in the pack and they were in the shower drain on Tuesday
- car phone mounts the GPS was on the dash and then it was in the footwell at a light
- silk pillowcases the listing said silk and my blowout still died, and the fabric pills
- ankle weights they were 2lb in the listing and they still left a red line, and then they slid
- matcha kits I paid cafe prices in my kitchen because the powder would not dissolve
- phone cases it was clear in the listing and it is yellow in my pocket, and the buttons miss
- portable blenders it blended in the ad and it died in the break room with ice still in it
Mobile games
- idle tycoon games I wanted one more building and I got an ad, and then the loop was behind a paywall
- match-3 puzzle games I had 12 minutes and the game wanted 30 for a life
- roguelike deckbuilders I wanted a couch run and I needed a mouse, and then the cards were an IAP
- street soccer games I wanted a 3v3 on the bus and I watched an ad to take a corner
- merge garden games I did the dishes and the game wants two hours before I can merge again
- word search games I circled one word and I had to watch an ad to circle the next
- auto chess games I had a train ride and I could not tell my units apart
- cozy farm games I sat down at 9pm for cozy and the harvest was an ad
- rhythm games I downloaded a rhythm game and the song I came for was $4, and the chart wanted four fingers on a moving bus
- tower defense games I beat the map and the game wants an hour before I can start the next wave
Long-tail feeds
- BookTok reading trackers I wanted to DNF in peace and Goodreads made it a performance
- StudyTok timers I watched someone else study for three hours and I still have not opened the PDF
- NCLEX prep apps I just worked 12 hours and the Qbank wants another rent payment before I can do 10 questions
- LSAT prep apps the prep is a second tuition and I still need to drill games at 11pm
- homeschool planners the planner is a guilt object and Sunday is a second unpaid job
- houseplant logs I silenced the app because it yelled, and then I overwatered because I felt guilty
- woodworking plan apps the PDF assumes a tablesaw and my Saturday is a circular saw and a cut list I had to reverse-engineer
- 3D printer companion apps I could have stopped it at lunch and the app wanted me to slice a new file instead of showing the camera
- espresso logging apps yesterday's grind is in a spreadsheet in the other room and this shot is already sour
- whiskey journal apps I bought this last year and I am guessing whether I liked the peat
- vinyl collection apps I bought a duplicate because the app I have is a desktop website in my hand
- film camera companion apps I am at the lab and I cannot tell them the ISO because it is in a note from three Saturdays ago
- vanlife planners it is dusk and the last three spots in the group were ads
- birding log apps I saw it at dawn and the log wanted a form I could not submit on one bar
- aquarium log apps the log is wet, the group is ads, and I missed the change that crashed the tank
- chess tactics apps I had 3 minutes and the site wanted another 10 dollars before a puzzle
- pickleball apps the group said court 3 and court 3 was a lesson, and I am in the parking lot in shoes
- sewing pattern apps I wanted a size chart and I printed 40 pages and killed the ink, and I still cannot refold the tissue
- board game collection apps we wanted to play in 10 minutes and BGG wanted a desktop, and then we argued rules for 40
- fountain pen journal apps I am at the counter and I cannot remember if I already own this blue