Launch an influencer campaign for natural deodorant brands
I scroll Instagram, TikTok, and YouTube under a fresh account if I’m marketing a natural deodorant brand. I try to put myself in this person’s shoes: the client's customer is US English, 22-36, already bounced off a 'natural' stick that failed on a commute and a clinical they went back to, watches 'natural deodorant failed me on the train' and pit-rash videos after a hot day, no medical claims. Linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up. Ideally over 50k average views. Below that they quote $700 a post for 1k views. That’s a money sink.
You already have the client. You keep the retainer. I scroll Instagram, TikTok, and YouTube as your client's customer on real phones. Scout is $1,500/month. We find creators. Outreach is $2,500 if I should send the emails. Dealmaker is $5,000 if I should negotiate and paper the deal. Creator pay is extra. No demo. No download guarantee. I wrote the long version at How I find influencers.
Where people actually look
How I actually launch
01
Not a demographic. It was natural and I still did not make it to the office. They already tried a natural stick that failed on a commute, a clinical they went back to, and a Mag stick they hated the scent of. Skip the 1M GRWM whose deodorant is one of 40 PR items. Adjacent is commute fail, rash talk without diagnosis, not GRWM hauls. Steal the brief if you want.
02
Fresh account. Real phones. Instagram, TikTok, and YouTube. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up. Ideally over 50k average. Example: someone getting off a train and naming the stick that did not make it. Signal: the same train-fail face two hot days.
03
I prefer email. The contact is usually in a small commute-vlog bio, not a PR house. Just send a short note. Name a real video. Ask for the phone number. Don’t start the deal over email. GRWM accounts quote beauty-haul rates. If they won’t give a number, move on.
04
Pay $X for N posts with a floor of Y views. An example that is easy to hold: $2000 / 4 posts / 1M views. Then send the contract while it’s still fresh. The stick on a real commute day, not a bathroom unboxing only. Wear it on the commute, report if it made it, drop the code. No medical language.
Why most first natural deodorant brands campaigns stall
01
GRWM accounts quote beauty-haul rates. You needed a lot of other names so you could move on. Train-fail videos already have the audience; a live scent that survives a commute is the only honest demo.
02
People tag #naturaldeodorant when they want brands to find them. A database tells you who exists. Your customer lives in a feed you never opened. A bathroom unboxing of 8 sticks.
03
Many times I have read something unprofitable like “$700 a post” from a creator that gets 50k views. On a call I can explain a Minimum View Guarantee. Over email you just get the first number. Do not ask them to claim it cured a rash. Ask them to wear it on a real commute.
What you actually buy
Every plan includes the scrolling. Pay more and I do more of the emailing and the paperwork. Creator pay is extra. No demo. No download guarantee. The client's live stick, in stock.
Scout
$1,500/month
We find creators.
Most people start here
Outreach
$2,500/month
We find relevant creators, and do outreach.
Dealmaker
$5,000/month
Outreach, then negotiation and contracts.
Billed monthly, cancel anytime. Creator compensation is not included. You approve every creator and every rate. Measurement is codes on a live scent SKU.
Questions
You can learn vocabulary that way. People tag what they want brands to find. I still scroll as your client's customer on a fresh account and take whoever keeps showing up. The method essay is How we find creators by scrolling a real TikTok avatar.
No. Anyone who does is lying or running paid. I do the scrolling and, on Outreach and Dealmaker, the contacting. You still approve every creator and every rate. Talent is extra. No demo. No download guarantee.
GRWM accounts quote beauty-haul rates. I want roughly 50k average views or the economics usually break. Below that, $700 a post for 1k views is a money sink. On a call I can explain a Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Over email you just get the first number. If they will not give a number, move on. If you do this right, ie at scale, you will have many other creators to choose from.
No. It is a different job. The tag is GRWM talent who will unbox 8 sticks. I read the session your client's customer actually gets served. Product page for the general job: campaigns.