Launch an influencer campaign for proposal tools
I scroll Instagram, TikTok, and YouTube under a fresh account if I’m marketing a proposal tool. I try to put myself in this person’s shoes: US English freelancer, 27-41, already bounced off a Google Doc they export to PDF and PandaDoc's price, watches 'the proposal is still a Doc' and 'they asked for a PDF and I lost two hours' videos the night before a bid is due. Linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up. Ideally over 50k average views. Below that they quote $700 a post for 1k views. That’s a money sink.
You really need to do this for hundreds of creators a day, because the market is not efficient. Some dumb startup is paying thousands for hundreds of views. I scroll as the person who would pay for this tool on real phones. Scout is $1,500/month. We find creators. Outreach is $2,500 if I should send the emails. Dealmaker is $5,000 if I should negotiate and paper the deal. Creator fees extra. No demo. No download guarantee. I wrote the long version at How I find influencers.
Where people actually look
How I actually launch
01
Not a demographic. The pricing table broke in the PDF and I found out after I sent it. They already tried a Google Doc exported to PDF, PandaDoc until the bill, and a Notion page the client could not comment on. Skip the agency-YouTuber selling a $2k proposal template pack. Adjacent is last-night bids, ghosted 20-pagers, not enterprise CPQ. Steal the brief if you want.
02
Fresh account. Real phones. Instagram, TikTok, and YouTube. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up. Ideally over 50k average. Example: someone exporting a Doc at 11pm and finding the pricing table broke. Signal: the same 11pm-export face two bid nights.
03
I prefer email. The contact is usually in a freelance studio bio. Just send a short note. Name a real video. Ask for the phone number. Don’t start the deal over email. Agency coaches quote template-pack prices. If they won’t give a number, move on.
04
Pay $X for N posts with a floor of Y views. An example that is easy to hold: $2000 / 4 posts / 1M views. Then send the contract while it’s still fresh. Write, send, no CPQ onboarding. Write the one-pager, send it, show the signed page.
Why most first proposal tools campaigns stall
01
Agency coaches quote template-pack prices. You needed a lot of other names so you could move on. Broken-export rants already have the audience; a one-page e-sign they can send from a phone is the product.
02
People tag #freelancer when they want brands to find them. A database tells you who exists. Your customer lives in a feed you never opened. A cinematic handshake with no proposal UI.
03
Many times I have read something unprofitable like “$700 a post” from a creator that gets 50k views. On a call I can explain a Minimum View Guarantee. Over email you just get the first number. Do not ask them to flash a $40k deal as your ROAS. Ask them to send a one-pager and show it signed.
What you actually buy
Every plan includes the scrolling. Pay more and I do more of the emailing and the paperwork. Creator pay is extra. No demo. No download guarantee. A working one-page proposal they can e-sign tonight.
Scout
$1,500/month
We find creators.
Most people start here
Outreach
$2,500/month
We find relevant creators, and do outreach.
Dealmaker
$5,000/month
Outreach, then negotiation and contracts.
Billed monthly, cancel anytime. Creator compensation is not included. You approve every creator and every rate. Measurement is signups to a live proposal product, unique link.
Questions
You can learn vocabulary that way. People tag what they want brands to find. I still scroll as the person who would pay for this tool on a fresh account and take whoever keeps showing up. The method essay is How we find creators by scrolling a real TikTok avatar.
No. Anyone who does is lying or running paid. I do the scrolling and, on Outreach and Dealmaker, the contacting. You still approve every creator and every rate. Talent is extra. No demo. No download guarantee.
Agency coaches quote template-pack prices. I want roughly 50k average views or the economics usually break. Below that, $700 a post for 1k views is a money sink. On a call I can explain a Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Over email you just get the first number. If they will not give a number, move on. If you do this right, ie at scale, you will have many other creators to choose from.
No. It is a different job. The tag is agency coaches selling template packs. I read the session the person who would pay for this tool actually gets served. Product page for the general job: campaigns.