Launch an influencer campaign for screenshot-to-ticket AI tools
I scroll Instagram, TikTok, and YouTube under a fresh account if I’m marketing a screenshot-to-ticket tool. I try to put myself in this person’s shoes: US English solo founder who still does support, 26-38, already bounced off a Slack channel of screenshots and a Linear they fill in by hand, watches 'my bug report is a Slack screenshot' and 'I spent the morning rewriting tickets' videos after a support pile. Linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up. Ideally over 50k average views. Below that they quote $700 a post for 1k views. That’s a money sink.
You really need to do this for hundreds of creators a day, because the market is not efficient. Some dumb startup is paying thousands for hundreds of views. I scroll as the person who would pay for this tool on real phones. Scout is $1,500/month. We find creators. Outreach is $2,500 if I should send the emails. Dealmaker is $5,000 if I should negotiate and paper the deal. Creator fees extra. No demo. No download guarantee. I wrote the long version at How I find influencers.
Where people actually look
How I actually launch
01
Not a demographic. The bug is a photo of a phone in Slack and I am the transcription layer. They already tried a Slack channel called bugs, Linear they fill in by hand, and a Form users will not complete. Skip the AI-agents influencer whose demo is a fake chatbot. Adjacent is Slack piles, phone photos of bugs, not enterprise ITSM. Steal the brief if you want.
02
Fresh account. Real phones. Instagram, TikTok, and YouTube. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up. Ideally over 50k average. Example: someone transcribing a user's phone photo into Linear for the third time this morning. Signal: the same rewriting-tickets face two support mornings.
03
I prefer email. The contact is usually in a tiny product footer or a personal gmail in Linear's team name. Just send a short note. Name a real video. Ask for the phone number. Don’t start the deal over email. AI-agents accounts quote SaaS-affiliate rates. If they won’t give a number, move on.
04
Pay $X for N posts with a floor of Y views. An example that is easy to hold: $2000 / 4 posts / 1M views. Then send the contract while it’s still fresh. Drop a screenshot, get a ticket, no agent platform tour. Drop the screenshot, open the issue, send it to yourself. Stop.
Why most first screenshot-to-ticket AI tools campaigns stall
01
AI-agents accounts quote SaaS-affiliate rates. You needed a lot of other names so you could move on. Rewriting-ticket rants already have the audience; a screenshot that becomes an issue is the demo.
02
People tag #AIagents when they want brands to find them. A database tells you who exists. Your customer lives in a feed you never opened. A sci-fi agents demo with no Linear on screen.
03
Many times I have read something unprofitable like “$700 a post” from a creator that gets 50k views. On a call I can explain a Minimum View Guarantee. Over email you just get the first number. Do not ask them to say you replaced their support team. Ask them to drop one screenshot and show the issue.
What you actually buy
Every plan includes the scrolling. Pay more and I do more of the emailing and the paperwork. Creator pay is extra. No demo. No download guarantee. A working drop that creates an issue in a real tracker tonight.
Scout
$1,500/month
We find creators.
Most people start here
Outreach
$2,500/month
We find relevant creators, and do outreach.
Dealmaker
$5,000/month
Outreach, then negotiation and contracts.
Billed monthly, cancel anytime. Creator compensation is not included. You approve every creator and every rate. Measurement is signups to a live ticket product, unique link.
Questions
You can learn vocabulary that way. People tag what they want brands to find. I still scroll as the person who would pay for this tool on a fresh account and take whoever keeps showing up. The method essay is How we find creators by scrolling a real TikTok avatar.
No. Anyone who does is lying or running paid. I do the scrolling and, on Outreach and Dealmaker, the contacting. You still approve every creator and every rate. Talent is extra. No demo. No download guarantee.
AI-agents accounts quote SaaS-affiliate rates. I want roughly 50k average views or the economics usually break. Below that, $700 a post for 1k views is a money sink. On a call I can explain a Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Over email you just get the first number. If they will not give a number, move on. If you do this right, ie at scale, you will have many other creators to choose from.
No. It is a different job. The tag is agent-platform hype; they will not demo a boring ticket. I read the session the person who would pay for this tool actually gets served. Product page for the general job: campaigns.