Launch an influencer campaign for street soccer games
I scroll Instagram, TikTok, and YouTube under a fresh account if I’m marketing a street soccer game. I try to put myself in this person’s shoes: US English, 16-26, already bounced off a FIFA-clone that paywalled players and a soccer game that was ads between kickoffs, watches 'this is just ads between kickoffs' and after-school-3v3 videos on a bus. Linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up. Ideally over 50k average views. Below that they quote $700 a post for 1k views. That’s a money sink.
You really need to do this for hundreds of creators a day, because the market is not efficient. Some dumb startup is paying thousands for hundreds of views. I scroll as the person who would actually play the first session on real phones. Scout is $1,500/month. We find creators. Outreach is $2,500 if I should send the emails. Dealmaker is $5,000 if I should negotiate and paper the deal. Creator fees extra. No demo. No download guarantee. I wrote the long version at How I find influencers.
Where people actually look
How I actually launch
01
Not a demographic. I wanted a 3v3 on the bus and I watched an ad to take a corner. They already tried a FIFA clone that paywalled players, a soccer game that was ads between kickoffs, and a web flash they outgrew. Skip the FIFA Ultimate Team creator whose content is pack openings. Adjacent is bus 3v3, ads-between-kickoffs, not Ultimate Team packs. Steal the brief if you want.
02
Fresh account. Real phones. Instagram, TikTok, and YouTube. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up. Ideally over 50k average. Example: someone waiting through an ad to take a corner. Signal: the same ad-corner face two bus rides.
03
I prefer email. The contact is usually in a small street-soccer bio, not a FUT network. Just send a short note. Name a real video. Ask for the phone number. Don’t start the deal over email. FUT creators quote pack-opening rates. If they won’t give a number, move on.
04
Pay $X for N posts with a floor of Y views. An example that is easy to hold: $2000 / 4 posts / 1M views. Then send the contract while it’s still fresh. A first 3v3 they can finish on a bus. Install, play a 3v3, show kickoffs without an ad wall, drop the code.
Why most first street soccer games campaigns stall
01
FUT creators quote pack-opening rates. You needed a lot of other names so you could move on. Ad-between-kickoff rants already have the audience; a first-session street pitch is the demo.
02
People tag #soccergame when they want brands to find them. A database tells you who exists. Your customer lives in a feed you never opened. A pack opening with your logo in the description.
03
Many times I have read something unprofitable like “$700 a post” from a creator that gets 50k views. On a call I can explain a Minimum View Guarantee. Over email you just get the first number. Do not ask them to open packs or quote CPI. Ask them to finish a 3v3.
What you actually buy
Every plan includes the scrolling. Pay more and I do more of the emailing and the paperwork. Creator pay is extra. No demo. No download guarantee. A live listing whose first screenshot is a street pitch, not a pack opening.
Scout
$1,500/month
We find creators.
Most people start here
Outreach
$2,500/month
We find relevant creators, and do outreach.
Dealmaker
$5,000/month
Outreach, then negotiation and contracts.
Billed monthly, cancel anytime. Creator compensation is not included. You approve every creator and every rate. Measurement is App Store installs with a unique custom code.
Questions
You can learn vocabulary that way. People tag what they want brands to find. I still scroll as the person who would actually play the first session on a fresh account and take whoever keeps showing up. The method essay is How we find creators by scrolling a real TikTok avatar.
No. Anyone who does is lying or running paid. I do the scrolling and, on Outreach and Dealmaker, the contacting. You still approve every creator and every rate. Talent is extra. No demo. No download guarantee.
FUT creators quote pack-opening rates. I want roughly 50k average views or the economics usually break. Below that, $700 a post for 1k views is a money sink. On a call I can explain a Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Over email you just get the first number. If they will not give a number, move on. If you do this right, ie at scale, you will have many other creators to choose from.
No. It is a different job. The tag is FUT pack-opening talent you should not buy. I read the session the person who would actually play the first session actually gets served. Product page for the general job: campaigns.