Launch an influencer campaign for wiki-style docs tools
I scroll Instagram, TikTok, and YouTube under a fresh account if I’m marketing a wiki-style docs tool. I try to put myself in this person’s shoes: US English solo operator, 27-42, already bounced off Notion they use as a junk drawer and a Google Drive nobody can search, watches 'our Notion is a junk drawer' and 'the contractor asked where the SOP is' videos after a Slack pile-up. Linger, save, like, and comment as if I were them. Once the algorithm is trained I take whoever keeps showing up. Ideally over 50k average views. Below that they quote $700 a post for 1k views. That’s a money sink.
You really need to do this for hundreds of creators a day, because the market is not efficient. Some dumb startup is paying thousands for hundreds of views. I scroll as the person who would pay for this tool on real phones. Scout is $1,500/month. We find creators. Outreach is $2,500 if I should send the emails. Dealmaker is $5,000 if I should negotiate and paper the deal. Creator fees extra. No demo. No download guarantee. I wrote the long version at How I find influencers.
Where people actually look
How I actually launch
01
Not a demographic. The SOP exists and the contractor still pinged me in Slack because they cannot find it. They already tried Notion as a junk drawer, Google Drive search they do not trust, and a README in a repo the contractor cannot access. Skip the Notion-template seller whose whole grid is aesthetic dashboards. Adjacent is contractor onboarding, SOP search, not second-brain flex. Steal the brief if you want.
02
Fresh account. Real phones. Instagram, TikTok, and YouTube. Linger, save, like, comment as if I were them. Once the algorithm is trained I take whoever keeps showing up. Ideally over 50k average. Example: someone sharing a Notion link that 404s for the contractor. Signal: the same SOP-not-found face two onboarding weeks.
03
I prefer email. The contact is usually in a bio that is a template Gumroad; write that you are the alternative, not a pack. Just send a short note. Name a real video. Ask for the phone number. Don’t start the deal over email. Template sellers quote pack prices. If they won’t give a number, move on.
04
Pay $X for N posts with a floor of Y views. An example that is easy to hold: $2000 / 4 posts / 1M views. Then send the contract while it’s still fresh. A page a stranger can open without a seat. Publish the SOP, open incognito, find it in under 20 seconds.
Why most first wiki-style docs tools campaigns stall
01
Template sellers quote pack prices. You needed a lot of other names so you could move on. Junk-drawer rants already have the audience; a page a contractor can open without a seat is the demo.
02
People tag #notion when they want brands to find them. A database tells you who exists. Your customer lives in a feed you never opened. An aesthetic wiki that nobody searched.
03
Many times I have read something unprofitable like “$700 a post” from a creator that gets 50k views. On a call I can explain a Minimum View Guarantee. Over email you just get the first number. Do not ask for a PARA rebuild. Ask them to publish one SOP and open it in a private window.
What you actually buy
Every plan includes the scrolling. Pay more and I do more of the emailing and the paperwork. Creator pay is extra. No demo. No download guarantee. A working wiki they can publish a public SOP to tonight.
Scout
$1,500/month
We find creators.
Most people start here
Outreach
$2,500/month
We find relevant creators, and do outreach.
Dealmaker
$5,000/month
Outreach, then negotiation and contracts.
Billed monthly, cancel anytime. Creator compensation is not included. You approve every creator and every rate. Measurement is signups to a live docs product, unique link.
Questions
You can learn vocabulary that way. People tag what they want brands to find. I still scroll as the person who would pay for this tool on a fresh account and take whoever keeps showing up. The method essay is How we find creators by scrolling a real TikTok avatar.
No. Anyone who does is lying or running paid. I do the scrolling and, on Outreach and Dealmaker, the contacting. You still approve every creator and every rate. Talent is extra. No demo. No download guarantee.
Template sellers quote pack prices. I want roughly 50k average views or the economics usually break. Below that, $700 a post for 1k views is a money sink. On a call I can explain a Minimum View Guarantee. Example: $2000 / 4 posts / 1M views. Over email you just get the first number. If they will not give a number, move on. If you do this right, ie at scale, you will have many other creators to choose from.
No. It is a different job. The tag is template sellers; they want an affiliate, not a Notion alternative. I read the session the person who would pay for this tool actually gets served. Product page for the general job: campaigns.