JumpTrend learn
Glossary
Entities a founder would look up: discovery methods, outreach, measurement, and the JumpTrend product.
- Affiliate vs Flat-Fee Creator DealsAffiliate vs flat-fee creator deals is how you pay: a commission on attributed revenue or installs, versus a fixed price for a deliverable, versus a mix. For…
- App Influencer SeedingApp influencer seeding is sending creators a working copy of your app (access, not a cardboard box) in the hope they will use it on camera. In DTC, seeding is…
- App Store Conversion RateApp Store conversion rate is the share of people who see your listing (or tap through to the product page) and then download. Apple and Google expose this as…
- App Store vs Paid SocialApp Store vs paid social is the choice, and the sequencing, between harvesting intent where people already search for apps (Apple's store, to a lesser degree…
- ASO (App Store Optimization)ASO (App Store Optimization) is the craft of making an app's store presence (Apple App Store, Google Play, and their search/browse surfaces) more discoverable…
- ASO vs Creator MarketingASO vs creator marketing is the comparison between App Store Optimization (making the store listing and metadata earn and convert search/browse traffic) and…
- Avatar AlgorithmAn avatar algorithm is a discovery method that treats the For You / Explore feed as the source of truth. You define an ideal customer (the avatar): niche, age…
- Boutique Creator AgencyA boutique creator agency (also: boutique influencer shop, small creator studio) is a 3–15 person team that already has clients, brands, sometimes apps, and…
- Creator Brief for Mobile AppsA creator brief for mobile apps is the one-pager that tells a creator what to make without turning them into your junior marketer. It covers the problem, the…
- Creator Contracts for FoundersCreator contracts for founders are short written agreements that turn a DM "sounds good" into deliverables you can plan around: what gets posted, when, for…
- Creator DeckA creator deck is the artifact a shop (or a founder) uses to propose names: handles, a sample of work, a why, sometimes rates. It is a decision document. It…
- Creator MarketplaceA creator marketplace is a two-sided catalog: brands post campaigns or browse profiles, creators apply or list rates, and the platform often takes a cut or a…
- Creator Marketplace vs Feed DiscoveryCreator marketplace vs feed discovery is two different answers to "who should talk about us?" A marketplace (and its cousin, the giant creator database)…
- Creator Roster OverlapCreator roster overlap is the set of handles that appear in more than one place you already occupy: two clients' decks, last quarter's campaign and this one…
- Creator WhitelistingCreator whitelisting is permission for a brand to run paid ads through a creator's account, so the ad appears as their post, not only as your app's ad…
- Creator-Powered User AcquisitionCreator-powered user acquisition is buying (or earning) app installs by putting your product in front of an audience that already trusts a specific person on…
- For You PageThe For You page (TikTok's home ranking surface; Instagram's cousins are Reels and Explore) is a personalized sequence of videos served to a particular…
- Founder-Led Creator OutreachFounder-led creator outreach is the founder (not an agency intern, not a 50-step drip) asking creators to try or feature the app. The advantage is…
- ICP Feed ScrapingICP feed scraping is industry slang for systematically observing the personalized TikTok or Instagram feed of an ideal customer profile (ICP) in order to see…
- Indie iOS User AcquisitionIndie iOS user acquisition is how a solo or tiny team gets people to install a live App Store product without a growth department. The constraints are the…
- Influencer CampaignAn influencer campaign is a time-boxed set of paid or seeded posts by named creators, meant to put a product in front of people who already watch those…
- Influencer Campaign BriefAn influencer campaign brief is the spec you write before you hunt faces: who the customer is, the problem in their mouth, what they already quit, and what…
- Influencer DatabaseAn influencer database (also: creator database, influencer index) is a searchable catalog of social profiles: follower bands, topics, geo, contact unlocks…
- Influencer Outreach for AppsInfluencer outreach for apps is the unglamorous work of asking a creator to talk about a mobile product: finding a contact, sending a specific pitch…
- Instagram Creator DiscoveryInstagram creator discovery is the job of finding accounts whose Reels, Stories, or feed posts reach the people you want as users, before you spend a dollar…
- JumpTrendJumpTrend (jumptrend.co) is a matching product: you define an ideal customer (the avatar); JumpTrend scrolls TikTok and Instagram on real phones as that…
- JumpTrend for Boutique Creator AgenciesJumpTrend for boutique creator agencies is the same JumpTrend product (jumptrend.co) sold as one extra avatar for a 3–15 person creator shop that already has…
- Measuring Creator-Driven InstallsMeasuring creator-driven installs is the messy job of estimating how many downloads (and later, paying users) came from a creator's post or from ads that used…
- Micro vs Mid-Tier CreatorsMicro vs mid-tier creators is a size conversation the industry cannot stop having. A micro-influencer is the modest, often concentrated account. Mid-tier…
- Micro-InfluencerA micro-influencer is a creator with a modest audience and (if you picked well) a concentrated one, the person a specific kind of user already treats as a…
- Micro-Influencer OutreachMicro-influencer outreach is contacting creators who are small enough to be reachable and specific enough that their audience still feels like a room, then…
- Organic vs Paid Creator PostsOrganic vs paid creator posts is the split between a video that lives on a creator's account and competes in the native ranking systems, and a video (or the…
- Retainer vs Project Creator WorkRetainer vs project creator work is how an agency (or a freelancer) packages the job. A retainer is an ongoing relationship: discovery, outreach…
- ROAS for Indie AppsROAS for indie apps is return on ad (or acquisition) spend: revenue you can attribute to a channel, divided by what you spent on that channel, inside a time…
- Seeded ContentSeeded content is a creator post that exists because you put the product in their hands on purpose, a seed, rather than because they bought it at retail or…
- Spark AdsSpark Ads are TikTok's way of turning an existing organic post into a paid campaign while keeping the original creator (or brand) identity on the ad. Instead…
- Spark Ads for AgenciesSpark Ads for agencies is the operating problem of using TikTok Spark (boosting an existing organic post while keeping the creator's identity) inside a client…
- TikTok App GrowthTikTok app growth is using TikTok as a demand channel for mobile installs: creator posts, brand-account clips, Spark Ads, and (when it applies) in-feed ads…
- TikTok Shop vs App Install CampaignsTikTok Shop vs app install campaigns is the fork between using TikTok as a storefront (catalog, checkout, creator affiliates on SKUs) and using TikTok as a…
- TikTok Spark Ads for AppsTikTok Spark Ads for apps are paid placements that boost a real TikTok post, frequently a creator's organic video, instead of uploading a file that has never…
- UGC (User-Generated Content)UGC (user-generated content) is media that looks like it came from a user of the product, phone camera, peer talk, specific and slightly messy, as opposed to…
- UGC for Mobile AppsUGC for mobile apps is user-style video (or stills) that show a real person using or reacting to an app, shot like a camera-roll clip rather than a TV…
- UGC Whitelisting for AppsUGC whitelisting for apps is permission to run paid ads that keep a creator's identity (or to reuse their user-style clip) when the product is a mobile app…
- Usage Rights for Creator ContentUsage rights for creator content are the permissions you have to reuse a creator's video or photos beyond the organic post they published, in ads, on your…
- View-Through AttributionView-through attribution (VTA) credits a conversion when a person was exposed to an ad or video and converted later without a captured click. The platform…