Niche

Indie skincare brands influencer campaigns

Creator-powered user acquisition

I launch indie skincare brands influencer campaigns by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then a Minimum View Guarantee and a contract while the yes is still warm.

The person I scroll as: the client’s customer is US English, 26-38, already bounced off The Ordinary they used like a chemistry set and a derm-ticket they cannot get, watches ‘I wrecked my barrier’ and ‘The Ordinary confused me’ videos at the bathroom mirror after 10pm.

They watch barrier wreck, Ordinary-confusion, ‘I do not need another 12-step’, bathroom-mirror routines. They already tried The Ordinary as a chemistry set, a dermatologist waitlist, and a Sephora haul they used twice. Skip the 2M beauty creator whose last 30 posts are PR unboxings. Barrier-wreck videos already have the client’s audience; a simple live SKU can sit in that rant if you do not claim a cure.

The money page for this niche is jumptrend.co/for/indie-skincare. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000. Creator fees extra. No demo. No download guarantee.

Pages in this cluster

I wrote the first-person method at How I find influencers. The long essay is How we find creators by scrolling a real TikTok avatar. Brief tool: jumptrend.co/brief. General campaigns: jumptrend.co/campaigns.