Niche

Sourdough kit subscriptions influencer campaigns

Creator-powered user acquisition

I launch sourdough kit subscriptions influencer campaigns by writing who it is for, then scrolling as that person on a fresh account, then emailing, then calling. Then a Minimum View Guarantee and a contract while the yes is still warm.

The person I scroll as: the client’s customer is US English, 26-42, already bounced off a dead starter in the fridge and a YouTube bake that wasted a Saturday, watches ‘I killed my starter’ and Saturday-bake-fail videos at the kitchen scale.

They watch killed-starter, Saturday-bake-fail, ‘the YouTube bake took 11 hours’, fridge-jar shame. They already tried a starter they killed, a YouTube bake that ate Saturday, and a grocery loaf they felt guilty buying. Skip the homestead creator who already has a 20-year starter and will mock a kit. Killed-starter rants already have the audience; a kit that gets them one loaf this week is the demo.

The money page for this niche is jumptrend.co/for/sourdough-subscription. Scout $1,500 / Outreach $2,500 / Dealmaker $5,000. Creator fees extra. No demo. No download guarantee.

Pages in this cluster

I wrote the first-person method at How I find influencers. The long essay is How we find creators by scrolling a real TikTok avatar. Brief tool: jumptrend.co/brief. General campaigns: jumptrend.co/campaigns.